English for Marketing, Sales, and Customer Services

wordcloud - sales

Sales and Marketing English

Like many other professions, professionals working in sales and marketing as well as customer services often have their own terminology. Speaking English at work in these professions requires a thorough knowledge of the very special English vocabulary used in sales and marketing and customers services professions. At Nations our role as English language training and communication experts is to help you communicate your sales and marketing expertise and knowledge confidently and in appropriate English. Since the heart of the Nations Total English for Business programme is one-to-one training, it is always tailored to suit your individual learning needs. In addition, our trainers can integrate special English vocabulary and marketing and sales terminology and concepts that specifically address your demand for special English in these areas, thus meeting all your needs to improve your English at work. We encourage you to bring your job-specific materials with you. These will be integrated into your individual classes with complete confidentiality.

Sales and Marketing English – possible areas for special English learning:

  • Describing product or service
  • The Marketing Mix
  • SWOT analysis
  • Market structures
  • Key account management
  • E-marketing
  • Advertising and promotion
  • Product design and development
  • Media choice and marketing channels
  • Market research
  • Branding
  • CRM
  • Product launch
  • Seasonality
  • Pricing
  • Product life cycle

One-to-one training is balanced with focus on the following, according to specific needs of

Core language skills such as:

  • structures, word order
  • enhanced listening
  • using basic and complex tenses
  • overview of grammar points
  • accuracy work
  • fixed phrases
  • idiomatic language and colloquialism
  • pronunciation
  • intonation
  • precise writing skills
  • word families

Core communication skills such as:

  • meetings
  • conference calls
  • presentations
  • planning
  • reviewing
  • negotiating
  • managing people and teams
  • socialising and relationship building
  • e-mailing
  • writing reports
  • talking about your job and company
To find out more, contact us